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Affiliate Marketing
By admin | October 31, 2007
Affiliate marketing is a popular method of promoting internet businesses (often called merchants or advertisers.) The “affiliate” (or publisher) is rewarded whenever their efforts result in a sale, customer or subscriber.
Affiliate marketing is also the name of the industry in which this form of marketing is performed. The industry includes affiliate networks, affiliate management companies and in-house affiliate managers, specialized third party vendors and various types of publishers who utilize a number of different methods to advertise the products and services of their advertiser partners.
To some degree, affiliate marketing overlaps other internet marketing methods because affiliates are using the same methods as most of the merchants themselves do; methods such as organic search engine optimization, paid search engine marketing, email marketing and even display advertising.
The major advantage to affiliate marketing is the advertiser is effectively paying for results. The most common form of affiliate marketing is pay-per-sale, where the affiliate is paid a percentage of each sale they send through to a merchant. The merchant does not need a marketing budget – the affiliates do all the promoting for them.
Topics: Online Marketing Articles |