Online Marketing Articles

Pay Per Click

Wednesday, November 7th, 2007

Pay per click (PPC) is an advertising model where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. This advertising model is primarily found on search engines, but it also used on advertising networks, content websites and blogs
Advertisers bid on key words they believe their target market would […]

Internet Marketing

Saturday, November 3rd, 2007

Internet marketing is simply the term used to describe the marketing of products or services over the Internet. Internet marketing is also referred to as online marketing or e-marketing.
The Internet has brought a number of unique benefits to the marketing industry; these include the low cost of distributing information and media to a global audience, […]

Affiliate Marketing

Wednesday, October 31st, 2007

Affiliate marketing is a popular method of promoting internet businesses (often called merchants or advertisers.) The “affiliate” (or publisher) is rewarded whenever their efforts result in a sale, customer or subscriber.
Affiliate marketing is also the name of the industry in which this form of marketing is performed. The industry includes affiliate networks, affiliate management companies […]